An evocative plain with an intense red color suspended between the hills of the southern Murgia. The white access of the farms stands out and the yellow of the endless dry stone walls that delineate it among streets, trulli, houses. A watercolor painting of ancient villages, traditions, food and wine, culture and folklore. Puglia is extraordinary, it juggles between luxury and simplicity, between sea and hills, between fish and red wine, it is the land where you can find everything that is primordial, simple and essential, it is the land where you can find amazing excellences surrounded by nothing more absolute, it is the land where you can rediscover the importance of simple things and genuineness. The Valle d’Itria encloses all this in the center of Puglia in a triangle of land and flavors where time seems to run slower than normal. It is not telling, it is only to be tried.

In Valle d’Itria every period of the year reserves a surprise, it is a land very anchored to the traditions and folk customs where it is possible to rediscover ancient values ​​ranging between culture and entertainment. For forty years Martina Franca, in the second half of July, is home to the important Festival of Valle d’Itria, a renowned event dedicated to the world of classical music and opera, strongly aimed at spreading new ideas and talents in the sector . One of the oldest popular events in the world is the carnival of Putignano now in its 620th edition, an extraordinary moment of worldliness, fun and ultra-centenarian folklore that takes place in the three days prior to the beginning of the Christian Lent period. Noci is one of the villages with the highest frequency of festivals in the area, one of the most important is Bacchus in the Gnostre where wine and chestnuts flood the narrow streets of the ancient village with perfume.

Valle d’Itria is a strip of flat land located at the southern end of the Murgia plateau. With precision, it is a circumscribed triangle between Martina Franca, Cisternino and Locorotondo. It is an area famous in the world for different characteristics: good food, good wine, farms, trulli, ancient villages, popular and cultural events. Some of the most beautiful villages in Italy are located right in Valle d’Itria and in the immediate vicinity, enchanting and ancient places such as Martina Franca rich art mainly Baroque and home to important cultural events, Locorotondo homeland of the homonymous wine, Cisternino with its enchanting ancient village, Noci land of popular festivals, Putignano famous for the carnival, Ostuni the so-called White City, Fasano with its majestic ancient olive trees, Alberobello city of Trulli and UNESCO World Heritage Site.

Valle d’Itria is also home to good food and good wine, the capocollo DOP of Martina Franca, mozzarella, primitivo, orecchiette, turnip tops, fresh fish, meat of podolica, country specialties, are just some of the wonderful goodness that color this strip of land where even the little ones can have fun without compromise. Fasano, just a few minutes from Locorotondo, is home to the famous Zoo Safari where small miracles of nature happen every year, the most recent being the birth of the little white bear in captivity, a very rare event and an index of the love they dedicate to these wonderful animals. Around the Valle d’Itria there are many opportunities to entertain the little ones to discover Puglia and nature such as the Pianelle Park just a few minutes from Martina Franca, the wide and clean beaches of the Ionian Sea, the fascinating Adriatic coasts.